Biz Planning

Free Biz Planning

Keys to Successful Internet Marketing & Sales Business Plans.

HERE ARE THE FREE KEYS - You may print this valuable form.
Also, if you wish to engage our firm and have your information reviewed as part of our paid for services, SwitchOnVisibility.com will be very pleased to have your business & will analyze your “WebViability” information to determine our recommendations as to how we can optimize your website visibility to facilitate & enhance your Internet presence and increase your sales & profitability. Please call 707-865-9328, 800-865-9328 (toll free) or contact us by email: -WebViability@SwitchOnVisibility.com

This is the WebViability marketing plan of (your company name)

_______________________________________________________________________

Address _

Information provided by

email: __

I. Key Words used to describe your product/service:
_____________________________________________________________________________

II. MARKET ANALYSIS

A. Target Market - Who are the customers?

	1. We will be selling primarily to (fill in or check all that apply):
	& Total Percent of Business

a. Private sector _______ ______ %

b. Wholesalers _______ ______ %

c. Retailers _______ ______ %

d. Government _______ ______%

e. Other _______ ______%

2. We will be targeting customers by:

a. Product line/services.

We will target specific lines ________________

b. Geographic area? Which areas? ________________

c. Sales? We will target sales of ________________

d. Industry? Our target industry is ________________

e. Other? ________________

3. How much will our selected market spend on our type of product or service
this coming year?

$________________

B. Competition

1. Who are our competitors?

NAME ________________________________________

ADDRESS _________________________________________

_________________________________________

Years in Business ___________________

Market Share ___________________

Price/Strategy ___________________

Product/Service

Features ___________________

NAME _________________________________________

ADDRESS _________________________________________

_________________________________________

Years in Business ____________________

Market Share ____________________

Price/Strategy ____________________

Product/Service

Features ____________________

2. How competitive is the market?

High ____________________

Medium ____________________

Low ____________________

3. List below your strengths and weaknesses compared to your competition (consider such areas as location, size of resources, reputation, services, personnel, etc.):

Strengths Weaknesses

1._______________________ 1._____________________

2._______________________ 2._____________________

3._______________________ 3._____________________

4._______________________ 4._____________________

C. Environment

1. The following are some important economic factors that will affect our product or service (such as trade area growth, industry health, economic trends, taxes, rising energy prices, etc.):

________________________________________________

________________________________________________

2. The following are some important legal factors that will affect our market:

________________________________________________

________________________________________________

3. The following are some important government factors:

________________________________________________

________________________________________________

4. The following are other environmental factors that will affect our market, but over which we have no control:

________________________________________________

II. PRODUCT OR SERVICE ANALYSIS

A. Description

1. Describe here what the product/service is and what it does:

________________________________________________

B. Comparison

1. What advantages does our product/service have over those of the competition (consider such things as unique features, patents, expertise, special training, etc.)?

__________________________________________________

__________________________________________________

2. What disadvantages does it have?

__________________________________________________

C. Some Considerations

1. Where will we get materials and supplies?

__________________________________________________

2. List other considerations:

__________________________________________________

III. MARKETING STRATEGIES - MARKET MIX

	A. Image
	1. First, what kind of image do we want to have (such as cheap but good, or exclusiveness, or customer-oriented or highest quality, or convenience, or speed, or ...)?

______________________________________________________________________________________

B. Features

1. List the features we will emphasize:

a. __________________________________________

b. __________________________________________

c. __________________________________________

C. Pricing
1. We will be using the following pricing strategy:

a. Markup on cost ____ What % markup? _____

b. Suggested price ____

c. Competitive ____

d. Below competition ____

e. Premium price ____

f. Other ____

2. Are our prices in line with your image? YES___ NO___
3. Do our prices cover costs and leave a margin of profit? YES___ NO___

D. Customer Services

1. List the customer services we provide:

a. ____________________________________________

b. ____________________________________________

c. ____________________________________________

2. These are our sales/credit terms:

a. ____________________________________________

b. ____________________________________________ c._____________________________________________

3. The competition offers the following services:

a. ____________________________________________

b. ____________________________________________

c. ____________________________________________

E. Advertising/Promotion

1. These are the things we wish to say about the business:

____________________________________________________

Credit to the U.S. Small Business Administration (SBA) for it's assistance in developing these keys to success.

Contact Information

SwitchOnVisibility.com / TCC The Computer Consultants, Inc.

Telephone: 707-865-9328 or Toll Free 800-865-9328
FAX: 707-865-9329
Our Bricks for over 10 years, aka Address:: 131 Stony Circle, Suite 500, Santa Rosa, Ca 95401
E-Mail: General Information: info@SwitchOnVisibility.com
Sales: -sales@SwitchOnVisibility.com: Service: -service@SwitchOnVisibility.com

This is the WebViability marketing plan of (your company name)

_______________________________________________________________________

Address _______________________________________________________________ Information provided by ________________________________________________ email: ________________________________________________________________

I. Key Words used to describe your product/service: _____________________________________________________________________________

II. MARKET ANALYSIS

A. Target Market - Who are the customers?

B. Competition

C. Environment

II. PRODUCT OR SERVICE ANALYSIS

A. Description

B. Comparison

C. Some Considerations

III. MARKETING STRATEGIES - MARKET MIX

Contact Information

Address _

Information provided by

email: __

I. Key Words used to describe your product/service:
_____________________________________________________________________________